Brand Identity. There is no other game in town – out there in the jungle if your invisible you’re extinct!
Your Brand Identity is your company DNA and should clearly encompass your products ideas, values, ethics, philosophy
Your Brand image is something consumers look for when buying a product! And the logo/identity is what they look for, recognise and connect with. It’s the first impression a consumer gets of your brand – the logo, brand name it carries. The logo holds the power of creating and developing brand recognition in the overcrowded market place that you will be operating in.
Here’s a small selection of Brand Identity projects created by Burrows
Market U Identity
2011
Phillips River Resources Identity development
2011
Womens Mental Health Conference 2008 Identity development
2008
RMIT Photo Imaging Graduate Exhibition 2011 Identity development
2011
Mint Beauty Lounge Identity development
2005
Cryogenic-fuel-technology-australia Identity development
2010
Recycle – Victorian Government Identity development
1988
Luminance RMIT Photo Imaging Graduate Exhibition 2010 Identity development
2010
Lodestar Leaders – Corporate Coaching Identity development
2010
AusVeg – Australian vegetable and potato growers Identity development
2008
Joe Strummer Foundation London Identity development
2006
Department of Small Business Identity development
1996
Textile and Fashion Industry Association Identity development
1995
Secret Garden Lingerie Identity development
1990
BHP cLNG Logo development
1996
Guernica Catering Logo development
1994
New Water Logo development
2005
Wookey Park – Sports complex Logo development
2007
Magnificent Fashion Brand Logo development
1996
Hoyts Television Logo development
1998
Indian Aussies – website Logo development
2010
DzhoN Communication Solutions Logo development
2011
Department of Defence Canberra Logo development
2009
Einstein Software Logo development
2011
Feelings and images associated with a brand are powerful purchase influencers. They are brand recognition, recall and brand identity.
• Consumers buy the image associations of the Branded product, such as power, wealth, sophistication, and most importantly identification and association with other users of the brand.
Brand Identity
Is how the manufacturer/seller wants the target audience to perceive the brand
Brand Image
Is the total sum of impressions the consumer receives and processes from Brand name, Website, Ads, Logo Identity, PR, Word of mouth, folio, ezine etc.
So it’s about making a connection with your target audience!
The connections with a Brand are no longer coming from a single connection point.
It’s more a broad brush stroke that must encompass:-
Internet/ Web
TV
Radio
Print
Outdoor Posters
PR
Viral – Youtube, Twitter
Mobile devices
So Brand Recognition is every companies aim. It’s raison d’être. A Brand name is the first step in getting that recognition. Consumers buy products and services because of the meaning connected to a brand(s)
A Logo:
Does not sell directly
it identifies.
Is rarely a description
of the business
Its effectiveness depends on
Distinctiveness.
Memorability
Visibility
Adaptability
Timelessness
A Logo:
Derives its meaning from
the quality of the thing it
symbolises.
Not the other way round
A well designed Logo: Is a reflection of the business it symbolises.
Mirroring the products or services.
It says… We Care!