Brand Identity. There is no other game in town – out there in the jungle if your invisible you’re extinct!
Your Brand Identity is your company DNA and should clearly encompass your products ideas, values, ethics, philosophy
Your Brand image is something consumers look for when buying a product! And the logo/identity is what they look for, recognise and connect with. It’s the first impression a consumer gets of your brand – the logo, brand name it carries. The logo holds the power of creating and developing brand recognition in the overcrowded market place that you will be operating in.
Here’s a small selection of Brand Identity projects created by Burrows
Luminance RMIT Photo Imaging Graduate Exhibition 2010 Identity development
Lodestar Leaders – Corporate Coaching Identity development
AusVeg – Australian vegetable and potato growers Identity development
Joe Strummer Foundation London Identity development
Department of Small Business Identity development
Textile and Fashion Industry Association Identity development
Magnificent Fashion Brand Logo development
Hoyts Television Logo development
Indian Aussies – website Logo development
DzhoN Communication Solutions Logo development
Department of Defence Canberra Logo development
Einstein Software Logo development
Feelings and images associated with a brand are powerful purchase influencers. They are brand recognition, recall and brand identity.
• Consumers buy the image associations of the Branded product, such as power, wealth, sophistication, and most importantly identification and association with other users of the brand.
Is how the manufacturer/seller wants the target audience to perceive the brand
Is the total sum of impressions the consumer receives and processes from Brand name, Website, Ads, Logo Identity, PR, Word of mouth, folio, ezine etc.
So it’s about making a connection with your target audience!
The connections with a Brand are no longer coming from a single connection point.
It’s more a broad brush stroke that must encompass:-
Viral – Youtube, Twitter
So Brand Recognition is every companies aim. It’s raison d’être. A Brand name is the first step in getting that recognition. Consumers buy products and services because of the meaning connected to a brand(s)
Does not sell directly
Is rarely a description
of the business
Its effectiveness depends on
Derives its meaning from
the quality of the thing it
Not the other way round
A well designed Logo: Is a reflection of the business it symbolises.
Mirroring the products or services.
It says… We Care!